WP9: Communications

Every story needs a voice. Work Package 9 began by shaping a Communications Strategy—defining how the project speaks, who it speaks to, and what it wants to achieve.

To give that voice a recognizable face, a Visual Identity—with logo, colour palette, templates, and guidelines—was created to unite all activities under a coherent look and feel.

The project website serves as the heartbeat: a central hub for partners, policymakers, and the public to find updates, resources, and insights.

From there, social media carries the message outward, weaving the Baltic Sea into daily conversations. Short posts capture attention, articles and news blasts dive deeper, MPA Highlights celebrate the region's stories and beauty, and visuals make complex issues accessible.

As the project moves forward, it continues to expand its reach and creativity, going beyond traditional channels. It uses videos to tell stories that move, webinars to spark meaningful discussions, and events to connect people who might otherwise never meet.

It also experiments with fresh approaches—like an augmented reality app that turns marine protection into an immersive experience, making the invisible visible and bringing the sea closer to those who cannot step into it every day.

Future outputs will include more webinars, an ocean literacy kit, an outreach video, and a final project conference—all designed to ensure that the knowledge generated does not fade once the project ends.

Instead, it will live on in policy discussions, communities, and the continued work of HELCOM, giving the Baltic Sea the care it deserves.

Through this work, we're aiming to ensure the project is not only seen but remembered—giving the Baltic Sea a louder, clearer, and more enduring voice, one that resonates across borders and generations.